
Pay per click or the PAY PER CLICK (PPC) are both same, and this is ppc marketing and advertising, and this will be fitting into the success of the strategy of the overall marketing. Here the budget is set for the ads of yours, and this will be on the platform which is given, and the platforms are like the Facebook and the google, and they only pay for the clicks that have been received. There are many, a variety of the types or the kinds of advertising and these are like the pay per view or the pay per the impression, and all of these will be working on the premise that will be paid only when there is interaction which is intended like the impressions, clicks on the views occur.