Metal totem is one of the most common places where we can meet advertisements on the street is at bus shelters or in subway stations. Urban furniture as a digital information point would be the evolution of the advertising sign, a unique way of advertising the news of your business or communicating to a wider audience. Try to think of dynamic images that can stand out in such a busy place like this, in addition to a much longer impact time than other media. In the case of custom metal signs also the process is the same.
Information screens for smart cities are a useful and sustainable tool for administrations to communicate with their citizens. Therefore, it is not surprising that this is the platform chosen by many local companies to advertise, as this tool attracts a lot of attention to the type of information reproduced on it.
One of the most direct ways to advertise a company or shop on the street are LED signs. They are capable of attracting the attention of anyone who passes in front of them and will help guide the gaze towards the shop window or entrance to the shop. In addition, they are able to play videos and, therefore, are perfect for advertising promotions and other special offers that may be of interest to the passerby.
Similar to the product described above, this medium can help promote your store or business directly. Like the bright crosses of a pharmacy, the LED flag signs will allow you to highlight your business on the street, being able to reproduce on them both the company logo and the time or weather conditions.
So, do you understand now what are the reasons why it is important to include outdoor advertising in your marketing strategy? Then let the Visual Led professionals assist you during the purchase process, so that your outdoor led displays offer you the desired profitability and exceed your best expectations.
We have spoken several times about the continuous evolution affecting the communication and advertising sectors:
Yet in times of digital communication, advertising campaigns developed mainly via the internet and web marketing, a certain form of “traditional” communication not only proves not to be affected by effects of a “crisis”, but it even finds new space to grow, to the detriment of the times that would like to see the new media triumph instead.
- The confirmation comes directly from a market investigation carried out by Nielsen, one of the most authoritative companies in the sector, which in its report underlines that among the methodologies that make the most use of users there are those of Outdoor Advertising (OA), i.e. all those different forms of advertising that are offered to users when they are away from home. From billboard billboards to modern DOOH (Digital Out Of Home), Outdoor Advertising offers more and more possibilities and spaces and, above all, ensures a series of conveniences for the company that advertises its product.
- Among the forms of “outdoor advertising” one cannot fail to include the distribution of hand-to-hand advertising flyers, which continues to be chosen as one of the main means of communication, especially for large retailers.
- The increase recorded, which is more than 3%, offers a very important reading key for every advertising agency: unlike advertising on the web, which invades our screens and which is increasingly ignored or blocked by us users, the signage still offers a more appreciated advertising message, probably because it is less invasive of privacy.
A data, this highlighted by Nielsen, which will surely also affect the future choices of companies and entrepreneurs as regards their next advertising strategy, which in many cases will see precisely in these media (billboards, flyers and luminous external panels) support to trust with confidence.