It's no use putting together a perfect e-commerce SEO strategy with the best keywords, images and content if your site has constant loading, server, and button failure and even shopping cart issues. All of this should be working 100% and your support needs to keep an eye on user complaints to try to resolve them as soon as possible, regardless of whether it's weekend or holiday. If you set out to sell over the internet, you have to be ready to meet demand 24/7. In case of seo shopify options you can have the best deals.
See, we are not talking that you need to have a 24/7 customer service, that's not it. We are addressing here the operation on the site itself, the basic actions so that the user can choose the desired item and complete the purchase without having any problem. Commemorative dates such as Christmas and Black Friday are common for these problems to occur and the customer gets hurt, so make sure in advance that this will not happen and that if it does, there will be quick support for resolution.
Attention to Items without Stock
There is no point in having an e-commerce with page and item volume, if 50% of these products you have not available for purchase or are out of status. It's much better to take that product down than to leave a page stating that the user can't buy it, you know? This directly affects your bounce rate, causing you to lose points in optimization and positioning.
This is because the user ends up having to go back to Google and do a new search. Let's say someone is looking for a Go Pro and when searching for this product you find your store in 3rd place on Google, it goes in and when you access the page you find that there is no more in stock. Then she will return to Google and go to the next site, do you agree? This will greatly impair your positioning, so avoid. Opt out it will be better for your page performance.
The problem is that this domain was in the Google index with over 44,000 pages. Producing a huge amount of duplicate content for the Submarine is also important. Regardless of whether or not it is a Submarine process, the tip is: Do not leave your test or accept server open to users and search robots. Leave it in a separate environment. The problem here is that each filter produces a new URL, which contains a subgroup of that car listing, and worse, all with the same title.
Appearing in local results can be very relevant depending on the niche market addressed. A classic example of a market segment where appearing in local searches is essential is restaurants. A consumer, when intending to find restaurants in a particular region, will most likely use the search for restaurants in region rather than just restaurants.
The Google Adwords tool itself can help you with this, as it will present all the information you need to make this choice as simple as possible. Remember that all registered products will work with H1, H2, H3 and meta description settings as this will be an extra space to work on the keyword and this will help you rank.